FOR IMMEDIATE RELEASE
L to R: Rendering of the New Harmon Corner, Current Photo of Harmon Corner.
(L to R: Photos Courtesy of BPS Harmon LLC and YESCO)
YESCO COMPLETES RETROFIT OF ICONIC HARMON CORNER LED WALL
ON LAS VEGAS STRIP AS PART OF BUILDING RENOVATION
Click Here For Downloadable, High-Res Photos
SALT LAKE CITY (December 2024) – YESCO, the 104-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has successfully completed the retrofit of the Harmon Corner building’s LED Wall, an iconic digital display at one of the busiest intersections on the Las Vegas Strip. The new LED Wall is part of a renovation of the Harmon Corner building and is undergoing a major building renovation that will include new retail suites and a new marketplace at street level.
Originally unveiled as the largest sign of its type in the world in 2012 when the building opened, YESCO met the owner’s goal of completing this first phase of the 2024 renovation in time for the second Las Vegas Grand Prix. During the inaugural Las Vegas Grand Prix in 2023, millions of viewers witnessed more than 15 overtakes at the “Harmon turn” directly in front of the building, providing unmatched visibility for Harmon Corner LED Wall advertisers and building tenants.
Originally featuring a 12-millimeter pixel pitch, the display was upgraded to a finer 10-millimeter pitch to deliver even sharper visuals. Spanning 60 feet in height and 306 feet in width—equivalent to 27 standard billboards—this expansive 18,550-square-foot screen commissioned by BPS Harmon LLC and Branded Cities is now one of the city’s premier branding and advertising assets.
To address the challenges of the Las Vegas climate, MRI, the LED display provider, implemented advanced technology to manage the heat load on the display, which faces southwest and endures intense sunlight throughout the day.
YESCO began work on the project in February 2024 and remained onsite daily through Friday, Oct. 18, to complete the upgrade. Initially intended as a complete removal, YESCO devised an innovative solution to keep the display operational during the retrofit. By dividing the screen into halves, one side remained illuminated while work continued on the other, ensuring uninterrupted advertising visibility for clients.
The Harmon LED Wall’s location on the Las Vegas Strip makes it one of the most viewed digital displays in the country, serving as a critical branding asset in a city that thrives on dynamic visual experiences. BPS Harmon LLC and Branded Cities see this updated display as a valuable tool for advertisers to capture the attention of millions of visitors each year.
“This was a significant project, both technically and logistically,” said Jeff Young, executive vice president, YESCO. “By refining the pixel pitch and maintaining operational continuity, we were able to elevate the visual impact of the Harmon LED Wall while meeting the needs of our long-standing client.”
“At Harmon Corner, the LED Wall is more than just an amenity to the property—it’s a beacon of opportunity for tenants and advertisers seeking unparalleled visibility on the Las Vegas Strip. Our dynamic signage stands out amidst the vibrant energy of this iconic location, drawing comparisons to Times Square,” said Deana Marcello, executive vice president at Colliers International. “It’s a prime platform for tenants and advertisers seeking to showcase their brands to millions of visitors at one of the busiest intersections in the world.”
Colliers is proud to serve as the exclusive leasing representative for Harmon Corner, a one-of-a-kind retail and dining destination located at the iconic intersection of Las Vegas Boulevard and Harmon Avenue. With its stunning new façade, Harmon Corner offers an unmatched opportunity to connect your brand with over 30 million visitors annually.
Harmon Corner has brand new leasing opportunities, whether it’s The Atrium—a vibrant second-floor pedestrian walkway seamlessly funneling millions of visitors through the heart of the property—or The Marketplace, the only street-level destination offering all tenants exclusive Las Vegas Boulevard storefronts, Harmon Corner delivers unparalleled visibility and accessibility. With a marquee location at one of the most photographed intersections in the world and a 306-foot-long LED Wall capturing millions of impressions daily, this is where brands go to stand out.
Contact Deana Marcello at Deana.Marcello@colliers.com to explore exclusive leasing opportunities and position your brand at the center of one of the world’s most vibrant retail corridors.
ABOUT HARMON CORNER
Harmon Corner is a premier, three-story retail and dining destination spanning 110,184 square feet on two acres at the iconic intersection of Las Vegas Boulevard and Harmon Avenue, situated in the heart of the Las Vegas Strip’s busiest crossroads. This high-visibility property boasts over 400 feet of Las Vegas Boulevard frontage, providing unparalleled exposure to Las Vegas’s premier foot traffic, with over 30 million visitors annually. Originally opened in 2012 with a sleek, contemporary design, Harmon Corner is currently undergoing renovations to introduce newly optimized suite layouts across both street and pedestrian walkway levels. The center is home to popular brands like the world’s highest volume Taco Bell Cantina, Rainforest Café, Sugar Factory, and Bubba Gump Shrimp Co.
A distinctive feature of Harmon Corner is its iconic LED Wall, a 306-foot-long, 60-foot-tall programmable digital display that captures millions of daily impressions, offering tenants and advertisers unmatched marketing and visibility. Seamlessly connected to four major pedestrian pathways, Harmon Corner draws visitors from both sides of the Boulevard, providing brands with a marquee presence on one of the world’s most-traveled retail corridors. Neighboring flagship destinations within walking distance include The Cosmopolitan, The Shops at Crystals, Aria, Bellagio, Planet Hollywood, and MGM Grand, creating a prestigious and vibrant environment for tenants seeking to make a powerful impact in Las Vegas. Developed and owned by Torino Companies and Flag Luxury Group, Harmon Corner represents a prime opportunity for brands to capitalize on an exceptional Las Vegas location.
ABOUT TORINO+FLAG
Over the past 50 years, Torino Companies and Flag Luxury Group have completed a combined total of $10 billion of leisure, entertainment and retail properties, with another $4 billion of new developments in their pipelines. The Torino+Flag partnership is a national leader in developing, owning and operating entertainment and retail properties in gateway cities Las Vegas, Miami, Los Angeles and Orlando, with $2 billion of projects completed and another $2 billion in the pre-development stage. Torino+Flag’s portfolio includes 63 CityCenter on the Las Vegas Strip, ICON Park in Orlando, and soon to be developed Project 65, the former site of the Riviera Hotel on the Las Vegas Strip.
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
Celena Haas-Stacey
CHS Communications & Marketing
Celena@chscomms.com
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Posted By
Adrianne
Categories
B2B, Hospitality, Newsroom