FOR IMMEDIATE RELEASE
“Shapeshift Oakland” at Marriott Moxy Hotel in Oakland, California.
(Photo Courtesy of YESCO)
YESCO COMPLETES FABRICATION AND INSTALLATION OF
FAULDERS STUDIO’S “SHAPESHIFT OAKLAND” WALL ART PROJECT
AT MARRIOTT MOXY HOTEL IN OAKLAND, CALIFORNIA
Click Here for Downloadable Photos
SALT LAKE CITY (June 2021) – YESCO, the 100-year-old company known for creating internationally recognizable signs, recently fabricated and installed the “Shapeshift Oakland” wall art project at the Marriott Moxy Hotel in Oakland, California.
Faulders Studio designed the large structure as a six-story outline. Capturing the energy of the Uptown entertainment district, “Shapeshift Oakland” provides a highly visible and identifiable marker for the new experience hotel, creating an iconic gateway to the adjacent arts neighborhood in downtown Oakland. With its use of vertical lines, a distinct reference to the shape of the border of the City of Oakland merges with the historic legacies the iconic Paramount and Fox Theater marquees nearby. Made from one continuous line, Shapeshift Oakland offers an entrancing visual labyrinth and an image of a city known for its continuous change.
“I couldn’t be more pleased with the final artwork,” said Thom Faulders, founder, Faulders Studio. “The large, panelized sections and precise joints between the modules, together with YESCO’s exacting on-site installation, really makes the piece read perfectly—as a continuous line that maps the general contours of the city of Oakland. From a slight distance away, all horizontal joints visually disappear, structural supports merge into the shadows, and the pattern and linework read absolutely continuously without interruption.”
Fabricated out of ¼-inch thick aluminum, the Shapeshift Oakland “maze” was attached to horizontal stringers and vertical “C-Channels” for added support. The wall art was installed in fifteen different sections, from bottom to top, with special care taken to ensure each section was perfectly aligned throughout the installation.
“We are grateful for the opportunity to play a role in bringing to life such a distinctive work of fine art and design,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It speaks to the versatility and talents of our sign fabricators and engineers.”
FUN FACTS:
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS
Erika Pope/ Vanessa Thill
The Vox Agency
erika@thevoxagency.com, vanessa@thevoxagency.com
(702) 249-2977, (469) 226-4723
# # #
Posted By
Adrianne
Categories
Attractions + Experiences, Luxury, Vintage Vegas