FOR IMMEDIATE RELEASE
The Plaza Antiqua cocktail at The Underground.
(Photos Courtesy of Chris Wessling for The Mob Museum)
THE UNDERGROUND SPEAKEASY, DISTILLERY AT THE MOB MUSEUM ADDS NEW COCKTAILS, MOCKTAILS TO BAR MENU
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LAS VEGAS (February 2020) – Inspired by bootleggers and rumrunners, designed to appeal to the palette of the modern guest, The Underground at The Mob Museum introduces new cocktails and mocktails to its speakeasy bar program.
Guests can step back in time and select from more than 20 Prohibition Era-inspired creations, each paired with a story of its real historic origins. Among the spirits featured in the cocktail collections is the Museum’s house-made moonshine, made in its 60-gallon, custom-made copper pot still. Enhanced with herbs, fruit and other infusions to create palate-pleasing drinks—all The Underground’s cocktails recall libations people enjoyed made with their home-distilled spirits during Prohibition.
New cocktails include:
When Prohibition ended in 1933, Don Beach knew exactly what he needed to do – open a bar! Don’s Beachcomber, later called Don the Beachcomber, was known for its tropical décor and rum cocktails. Today, Beach is best known as the father of tiki culture, but legend has it he started as a bootlegger in Southern California.
Thirsty Americans crossed the Southern border to quench their thirst in Mexican cantinas during Prohibition. Established venues such as Agua Caliente and the Mexicali Beer Hall in Tijuana introduced Americans to Mexican beers along with tequila and mezcal.
The Clover Club is named for a men’s club in Philadelphia that met in the posh Bellevue-Stratford Hotel. First concocted in the 1800s, it was already a classic by the time Prohibition passed.
With patrons seeking a variety of options, The Underground features alternatives for guests seeking non-alcoholic options. Each refreshing drink combines different floral, fruity and effervescent ingredients. Non-alcoholic options include:
For more information, please call (702) 229-2734 or visit themobmuseum.org. Admission to the speakeasy is included with general Museum admission. The speakeasy is also free for patrons using the daily password found on Instagram stories @MobMuseum_Underground at either the lobby podium or side entrance.
ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history experiential exhibition, featuring a distillery, speakeasy and private VIP room located in the basement of The Mob Museum and sponsored by Zappos. Its custom-made, copper-pot still, dubbed “Virginia Still” after mobster Benjamin “Bugsy” Siegel’s notorious girlfriend Virginia Hill, has a capacity of 60 gallons and can serve up to 250 750-mL jars of moonshine per week. The Underground also brews and serves craft beer onsite. Artifacts from the 1920s and 1930s on display tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits, but also had a profound, lasting impact on society and culture. Complimentary entrance to The Underground is granted at the secret side entrance to visitors who know the correct password, which is published daily on Instagram Stories @MobMuseum_Underground.
ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Numerous interactive exhibits include a Crime Lab, Firearm Training Simulator and Organized Crime Today exhibit, as well as The Underground, a basement-level Prohibition history exhibition featuring a speakeasy and distillery sponsored by Zappos. This year, the Museum released an engaging new mobile app providing the ultimate guide to the Museum for visitors, in-depth education for those seeking more about the history of the Mob and law enforcement, and an innovative, interactive lookalike feature called Doppelgangster which matches user’s facial features with those from more than 800 Mob-related images. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of National Geographic’s “Top 10 Things to Do in Las Vegas,” one of “5 Museums for True-Crime Enthusiasts to Visit” by Oxygen.com, ” USA Today’s “Best Museum in Nevada” and one of its “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by FOX News and Budget Travel magazine. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse and is accredited by the American Alliance of Museums. The Museum is open daily; visit the website for admission rates and operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum, Twitter @themobmuseum or Instagram @themobmuseum.
MEDIA CONTACTS:
Desiree Webb/Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977
SOCIAL MEDIA LINKS:
www.Facebook.com/themobmuseum
www.Facebook.com/theundergroundatthemobmuseum
www.Twitter.com/themobmuseum
www.Instagram.com/mobmuseum_underground
www.themobmuseum.org/app
#Doppelgangster
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