FOR IMMEDIATE RELEASE
L to R: Uncle Nearest Premium Whiskey Founder Fawn Weaver Inside The Mob Museum; The Underground Speakeasy.
(Photos Courtesy of The Mob Museum)
PHOTOS AVAILABLE: THE MOB MUSEUM WELCOMES UNCLE NEAREST PREMIUM WHISKEY FOUNDER FAWN WEAVER TO THE UNDERGROUND SPEAKEASY AND DISTILLERY
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WHAT:
On Tuesday, August 2, The Mob Museum, the National Museum of Organized Crime and Law Enforcement, hosted Fawn Weaver, founder, owner and chief executive officer of Uncle Nearest Premium Whiskey, in The Underground speakeasy and distillery. As part of her 100-day-long CEO Thank You Tour across 100 cities in the United States, Weaver visited the premium whiskey’s top retailers, restaurants, hotels, bars and distributors in the country, including The Underground speakeasy and distillery in Las Vegas.
During her visit, Weaver enjoyed a tasting of three cocktails crafted with Uncle Nearest, including Sage Advice made with pineapple, bitters and sage; Tennessee Porch Rocker crafted with maraschino, lemon and Kronan Swedish Punsch; and The Legacy Continues created with Velvet Falernum, Amaro and bitters. She also had the opportunity to participate in a guided tour led by Museum president and CEO, Jonathan Ullman.
“We are thankful to have been selected as one of Fawn Weaver’s destinations in Las Vegas on the final day of her 100 Cities in 100 Days CEO Thank You Tour,” said Clint Thoman, food and beverage director at The Mob Museum. “Uncle Nearest is an outstanding spirit with a historical legacy and we are grateful to have it available for our visitors in The Underground.”
Renowned for its historic origin story, Uncle Nearest Premium Whiskey was created after Weaver read a New York Times article sharing the little-known story of Nathan “Nearest” Green, a formerly enslaved man who taught Jack Daniel how to make Tennessee whiskey. To preserve Nearest’s legacy, Weaver purchased a 300-acre farm in Lynchburg, Tennessee, and began her distilling operation. Today, Uncle Nearest is one of the fastest growing whiskey brands in the world and one of the most awarded American whiskeys.
ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history experiential exhibition, featuring a distillery, speakeasy and private VIP room located in the basement of The Mob Museum. Its custom-made, copper-pot still, dubbed “Virginia Still” after mobster Benjamin “Bugsy” Siegel’s notorious girlfriend Virginia Hill, has a capacity of 60 gallons and can serve up to 250 750-mL jars of award-winning moonshine per week. The Underground also brews and serves craft beer onsite. Artifacts from the 1920s and 1930s on display tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits, but also had a profound, lasting impact on society and culture. Complimentary entrance to The Underground is granted at the secret side entrance to visitors who know the correct password, which is published daily on Instagram Stories @MobMuseum_Underground.
ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)3 non-profit organization, provides a world-class journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Numerous interactive exhibits include a Crime Lab, Firearm Training Simulator and Organized Crime Today exhibit. The Museum is also home to The Underground, a Prohibition history exhibition featuring a speakeasy and distillery. The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums;” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History” and “Best Museum” by its 2021 Readers’ Choice Awards; one of National Geographic’s “Top 10 Things to Do in Las Vegas;” USA Today’s “Best Museum in Nevada,” 10Best Readers’ Choice travel awards for “Best Las Vegas Attraction” in 2021, “Top Five Best History Museums in the United States” in 2021 and one of its “12 Can’t Miss U.S. Museum Exhibits;” named “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by FOX News. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse and is accredited by the American Alliance of Museums. The Museum is open daily; visit the website for admission rates and operating hours. For more information, call (702) 229-2734, visit themobmuseum.org, or download the Museum’s free mobile app.
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MEDIA CONTACTS:
Vanessa Thill/Erika Pope
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(469) 226-4723, (702) 249-2977
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