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Mob Museum's Wrongful Convictions Event PR | Vox Agency

Winner of a 2023 Award of Excellence by the Public Relations Society of America

The Project

Inspired by its mission of advancing the public understanding of organized crime’s history and impact on American society, The Mob Museum, the National Museum of Organized Crime and Law Enforcement, hosts a robust calendar of programs designed to educate and entertain. In October 2022, the Museum partnered with the Innocence Project to host “Righting Wrongful Convictions: DNA and the Innocence Project.” The public program featured the story of Marvin Anderson, a man who was convicted and sentenced to 210 years behind bars for a crime he did not commit. 

As part of the Museum’s ongoing programming and exhibits related to law enforcement and forensic science, guests listened to a compelling discussion about wrongful convictions impact on lives and the justice system, how racial bias affects disproportionate numbers of Black people wrongfully convicted and what it takes to free the innocent.

The Results

During the month prior to the Righting Wrongful Convictions event, The Vox Agency distributed a news release encompassing the Museum’s October programs to local media covering crime and law enforcement.

The effort secured interest from the Las Vegas Review-Journal, leading to an in-depth feature story following the program.