HOPE MEANS NEVADA HOSTS “#ASK5 TO SMASH STRESS” CAMPAIGN IN APRIL

HOPE MEANS NEVADA TO HOST “#ASK5 TO SMASH STRESS”
CAMPAIGN FOR NATIONAL STRESS AWARENESS MONTH IN APRIL

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WHAT:
From April 3 – May 1, Hope Means Nevada (HMN), the community-based non-profit focused on eliminating youth suicide in the state, announces it will conduct a monthlong “#Ask5 to Smash Stress” social media campaign for National Stress Awareness month. The campaign is sponsored by Anthem Blue Cross and Blue Shield.

For the entire month, the social media campaign will encourage teens to #Ask5 of their friends how they are doing and provide actionable techniques to foster mental wellness. Each week will focus on a different theme, each chosen to raise awareness of effective ways to alleviate stress. Teens will be encouraged to log onto social media daily to learn about different stress-relieving strategies, including everything from meditation and creating strong social support groups, to yoga and creating visual art. In daily live presentations and short videos posted to social media, teens and a variety of professionals will share helpful mental wellness tips and meaningful discussion.

WHEN:
Sunday, April 3 through Sunday, May 1, 2022

#Ask5 to Smash Stress will focus on the following topics:

• Week 1, April 3 – 9: Friendship
• Week 2, April 10 – 16: Social Media
• Week 3, April 17 – 23: Trauma Responses – Panic Attacks vs. Anxiety Attacks
• Week 4, April 24 – April 30: Brain Hack – How to Unlock Happy Chemicals

In addition, the campaign will feature different challenges to encourage teens to engage with the campaign and share information with their peers. Challenges will include:

• #Ask5 friends to join in watching Hope Means Nevada’s #Ask5 to Smash Stress daily live-streams and videos.
• Share Hope Means Nevada’s #Ask5 to Smash Stress topics and tips with family and/or friends.

WHERE:
Facebook, Twitter and Instagram

SOCIAL MEDIA:
Facebook, Twitter and Instagram: @hopemeansnevada

MEDIA CONTACTS:
Vanessa Thill/ Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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