FOR IMMEDIATE RELEASE
New Downtown Gateway Arches on Las Vegas Boulevard.
(Photo Courtesy of City Of Las Vegas)
CITY OF LAS VEGAS’ NEW GATEWAY ARCHES WILL BE ILLUMINATED TONIGHT
80-Foot-Tall Archway Fabricated and Installed by YESCO,
Designed by Selbert Perkins Design
Click Here for Downloadable Photos, Video
LAS VEGAS (November 18, 2020) – Tonight, the City of Las Vegas will illuminate its new, 80-foot-tall Gateway Arches spanning Las Vegas Boulevard between St. Louis and Bob Stupak avenues at the base of The STRAT Hotel, Casino & SkyPod. Conceived and designed by Selbert Perkins Design and fabricated and installed by YESCO, the 100-year-old company synonymous with Las Vegas’ most iconic signs, the archway marks travelers’ official arrival into the City of Las Vegas.
“Las Vegas is known worldwide as the getaway for the best in entertainment, fun, dining and convention business,” Mayor Carolyn G. Goodman said. “What better way to invite everyone into historic downtown than by this passing through this massive, new archway into the heart of a revitalized Las Vegas.”
“Ward 3 is a dynamic part of the city of Las Vegas and I am so excited to represent the home of this beautiful new gateway,” Ward 3 Councilwoman Olivia Diaz said. “I am sure these iconic arches will become synonymous with the fun and excitement of our city, as well as being a point of community pride for years to come.”
The blue illuminated arches form a towering gateway to the city’s burgeoning Downtown and feature a pink, retro-inspired Las Vegas emblem suspended above the boulevard. While the Welcome to Fabulous Las Vegas sign at the south end of the Strip enjoys world renown, many people do not realize it lies outside the City of Las Vegas’ boundaries in unincorporated Clark County, Nevada. The new, brightly lit, Gateway Arches will welcome visitors to the city of Las Vegas as they travel north on Las Vegas Boulevard.
“YESCO has a long history of fabricating, installing and maintaining Las Vegas’ most internationally recognizable signs, and the Gateway Arches represent the newest monumental addition to that portfolio,” said Jeff Young, senior vice president and chief marketing officer of YESCO. “This project is history in the making, and we’re proud to have partnered with the City of Las Vegas and Selbert Perkins Design to bring it to life.”
Added Stephen Thayer, vice president and general manager at The STRAT, “The Gateway Arches are a striking landmark to designate what has long been the gateway from the Las Vegas Strip to the City of Las Vegas. We are thrilled that this beautiful monument has been erected just steps away from our iconic tower.”
“Selbert Perkins Design has been designing city gateways, public art and landmarks for over 30 years. We are honored to have worked with the City of Las Vegas to design its newest gateway which welcomes all to historic downtown,” said Robin Perkins, partner of Selbert Perkins Design. “Our thanks to YESCO for fabricating and installing this complex work. It’s been a fantastic collaboration all around!”
FUN FACTS:
Other high-profile Las Vegas projects YESCO has fabricated and installed during its centennial year include the sign package for Allegiant Stadium, as well as interior and exterior signage for Downtown’s new Circa Resort & Casino.
The Gateway Arches will be illuminated every day beginning at dusk.
ABOUT SELBERT PERKINS
Selbert Perkins Design (SPD) is a WBE and SBE certified, multidisciplinary, international design firm that has created some of the world’s most notable brands, iconic landmarks and branded environments. Our award-winning work, for a diverse array of high-profile clients, can be seen around the globe. SPD combines branding, signage and wayfinding, public art and sculpture, advertising revenue generating programs and digital content, to create branded environments and urban landmarks that create a sense of place and positive ROI for our clients.
For over three decades SPD has collaborated with cities and municipalities, public agencies, institutions, owners, developers, architects, landscape architects, and the public to create innovative, branded environments, gateways, landmarks and public art that inspire. We have successfully completed numerous large-scale projects around the world, including healthcare and university campuses, residential and mixed-use developments, streetscapes, municipal projects, transportation facilities, retail/entertainment centers, sports arenas, corporate facilities and more. SPD has offices in L.A., Boston, Chicago, and Shanghai. For more information go to selbertperkins.com or follow on Facebook and Twitter.
ABOUT YESCO
Celebrating its 100th anniversary, YESCO specializes in the manufacture of custom electric signs, sign maintenance, and out-of-home advertising. Additionally, the company has sign and lighting service franchises throughout North America and operates a sign financing business. Thomas Young founded the company in Ogden, Utah in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Shortly after with the advent of the neon tube YESCO grew rapidly and was soon manufacturing, installing and servicing signs in Utah, Nevada, Idaho and Wyoming. Headquartered in Salt Lake City, Utah, YESCO has locations throughout the United States and Canada. Experts at the company have designed, manufactured and installed some of the world’s most creative and iconic displays. From dazzling spectaculars on the Las Vegas Strip, to simple but elegant signage for corporate office buildings, YESCO creates award-winning displays for some of the most prestigious brands. Today, the second, third and fourth generations of the founder’s family continue the work of leading the company forward, maintaining the legacy of light that began 100 years ago. Follow on YouTube, Facebook, Instagram and Twitter. #YESCO100YEARS
MEDIA CONTACTS:
Jace Radke
City Of Las Vegas
jradke@lasvegasnevada.gov
o: (702) 229-2205/ m: (702) 249-3514
Erika Pope/ Vanessa Thill
The Vox Agency
erika@thevoxagency.com, vanessa@thevoxagency.com
(702) 249-2977, (469) 226-4723
Dominique Logan
Selbert Perkins Design
dlogan@selbertperkins.com
(310) 822-5223
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