FOR IMMEDIATE RELEASE
Multi-platinum Rock Headliners, Avenged Sevenfold, Performs Live for the First Time in Five Years at the A-Lot at AREA15 in Las Vegas on Friday, May 12.
(Photos Courtesy of AREA15/Melissa Libertelli)
PHOTOS AVAILABLE: AREA15 HOSTS FIRST AVENGED SEVENFOLD CONCERT IN FIVE YEARS TO CELEBRATE NEW ALBUM “LIFE IS BUT A DREAM…”
AREA15 Hosts Immersive Album Experience and Curated Merchandise Pop-up
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WHAT:
On Friday, May 12, famed multi-platinum rock headliners Avenged Sevenfold played their first concert in more than five years at AREA15, the immersive art and entertainment district located minutes from the Las Vegas Strip. The surprise performance was announced live on the radio on Thursday, May 11 and sold out just hours after the news hit the airwaves. Avenged Sevenfold played for a crowd of 3,000 in AREA15’s A-Lot and included notable guests such as band members from KoRn, Mudvayne, Machine Head, Bad Wolves, Lacuna Coil, Papa Roach, Escape the Fate, Orgy and Coal Chamber, professional wrestler Matt Hardy and more.
“This was an unforgettable night, not only for the fans of Avenged Sevenfold, but also for AREA15,” said Noah Kessler, head of entertainment, AREA15. “This is exactly the type of experience we love to put out. Entertainment programming that pushes the boundaries of an ordinary music and events venue and creates full sensory experiences that transcend and transform the audience and the artists themselves.”
From May 11 to 14, in The Wall and The Portal at AREA15, Avenged Sevenfold also hosted an exclusive 360-degree immersive album experience for the band’s first album in more than seven years titled “Life Is But a Dream…” three weeks ahead of its highly anticipated release on June 2. The experience included a curated merch pop-up shop, mesmeric visuals and the multi-platinum headliner’s 11 new songs. The Avenged Sevenfold merch shop joined other recent band pop-up experiences at AREA15, including Maroon 5 and BTS.
ABOUT AVENGED SEVENFOLD
To date, Avenged Sevenfold have sold over 10 million albums worldwide and earned two consecutive No. 1 albums on Billboard’s Top 200 Albums chart (2010’s Nightmare and 2013’s Hail To The King) to go along with over a billion video views and a billion-plus Spotify streams, as well as multiple No. 1 singles on rock radio. The band (comprising M. Shadows, Synyster Gates, Zacky Vengeance, Johnny Christ and Brooks Wackerman) are equally known for their spectacular live shows, selling out arenas and headlining the world’s most prestigious rock festivals as well as always being at the forefront of rapidly changing technology, cultural mile markers, and new ways for communities to engage.
ABOUT AREA15 LAS VEGAS
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, The Beast by Todd English, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR, Emporium Arcade Bar and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Parks & Resorts’ new, year-round horror entertainment experience inspired by its popular Halloween Horror Nights.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Place for Your Instagram Shot” as well as “Best Attraction” for two consecutive years by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences” and being included in Las Vegas Magazine’s Hall of Fame.
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