AREA15 COLLABORATES WITH UNIVERSAL MUSIC GROUP NASHVILLE TO LAUNCH HOLIDAZE: A COUNTRY XMAS MUSIC EXPERIENCE
The venue’s Museum Fiasco gets a holiday makeover with country hits from artists like Carrie Underwood, George Strait, Little Big Town, and more as AREA15 welcomes National Finals Rodeo fans.
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LAS VEGAS (December 4, 2024) – AREA15, the immersive art, entertainment and events district known for connecting live music, experiential attractions and production technology, proudly announces HOLIDAZE: A Country Xmas Music Experience with genre-leader Universal Music Group Nashville. Located inside Museum Fiasco, HOLIDAZE presents a curated list of holiday hits inside an immersive audio and light experience that puts audiences in the pulse of music from artists including Alan Jackson, Brenda Lee, Carrie Underwood, Darius Rucker, George Strait, Kacey Musgraves, Little Big Town, Toby Keith, Mickey Guyton, and more.
Country music fans can also enjoy a pop-up merch shop located just outside of Museum Fiasco. Ideal for holiday gifting or collectors, the shop will offer signed vinyl, CD box sets and special edition Christmas records from artists such as Luke Bryan, Toby Keith, Parker McCollum, Patsy Cline, Reba McEntire, Sam Hunt, Terri Clark and more. Clothing, including long sleeve tops, t-shirts and Shania Twain’s iconic sequin leopard bomber jacket, will also be available.
The HOLIDAZE experience launches Thursday, Dec. 5, in conjunction with the kickoff of the National Finals Rodeo events taking over Las Vegas. The immersive light and sound experience, enhanced by the music of the world’s favorite country artists, will be FREE to enter for the entire month of December. The experience will run through Tuesday, Dec. 31 from 11 a.m. to 9 p.m. Sunday through Wednesday and 11 a.m. to 12 a.m. Thursday through Saturday.
For more information visit https://area15.com/experiences/museum-fiasco/
ABOUT AREA15 LAS VEGAS
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Superplastic’s Dopeameme Institute for Pleasure Research (D.I.P.R.) and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences’ new, year-round horror entertainment experience Horror Unleashed.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame..
Follow on Instagram, Facebook and Twitter: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images.
ABOUT UNIVERSAL MUSIC GROUP NASHVILLE
Universal Music Group Nashville is a label group consisting of imprints Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville; comedy label Capitol Comedy Nashville; its distribution arm Silver Wings Records; and film/tv production unit Sing Me Back Home Productions. The artist roster reads like a “who’s who” of Music Row, including Alan Jackson, Anne Wilson, Billy Currington, Brad Paisley, Brothers Osborne, Bryce Leatherwood, Carrie Underwood, Carter Faith, Catie Offerman, Caylee Hammack, Chris Stapleton, Colt Graves, Crowe Boys, Dalton Dover, Darius Rucker, Dierks Bentley, Dillon James, Eric Church, George Strait, Hootie & The Blowfish, Hueston, Jon Pardi, Jordan Davis, Josh Ross, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Little Big Town, Louie TheSinger, Luke Bryan, Luke Grimes, Maddie & Tae, Mickey Guyton, Parker McCollum, Priscilla Block, Reba McEntire, Sam Hunt, Sam Williams, The War And Treaty, Timothy Wayne, Travis Denning, Tucker Wetmore, Tyler Hubbard, Vince Gill, Vincent Mason, and more, plus comedian Nate Bargatze. For additional information, visit www.umgnashville.com.
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MEDIA CONTACTS
Desiree Vontur, Erika Pope
The Vox Agency for AREA15
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977
Alexandra Greenberg
Falcon Publicity
agreenberg@falconpublicity.com
(213) 216-1755
Leigh Malleus
UMG Nashville
Leigh.Malleus@umusic.com
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