THE MOB MUSEUM’S UNDERGROUND ANNOUNCES TWO NEW FLAVORS

FOR IMMEDIATE RELEASE

L to R: Limited-edition Peppermint Moonshine, Merry Moonshine Holiday Wreath, The Goodfella’s Vanilla Moonshine
(Photos Courtesy of The Mob Museum)

THE MOB MUSEUM’S AWARD-WINNING UNDERGROUND SPEAKEASY AND DISTILLERY ANNOUNCES TWO NEW FLAVORS OF HOUSE-DISTILLED MOONSHINE

The Goodfella’s Vanilla Moonshine, Limited-Edition Peppermint Moonshine Now Available

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LAS VEGAS (December 2022) –The Mob Museum, the National Museum of Organized Crime and Law Enforcement, and The Underground speakeasy and distillery announce two new flavors of house-distilled corn whiskey moonshine: The Goodfella’s Vanilla Moonshine and a limited-edition holiday Peppermint Moonshine. Distilled in a custom-made copper pot still, the new selections join the Museum’s other notable moonshine varieties, including its Signature Moonshine which was named the 2020 International Whiskey Competition’s Best New Moonshine, the spicy yet sweet Cinn-City Moonshine and the gingery citrus blend of the Ginger Jake Moonshine.

Moonshine gained popularity during Prohibition in the 1920s due to its high alcohol content and short distillation process, but the potent spirit is still beloved today. No longer an underworld staple, The Mob Museum celebrates the tried and true traditions of the past as authentically and safely as possible while adding its own take.

Vanilla extract was legal during Prohibition, but it could not be sold for beverage purposes and was deemed unfit for consumption on its own, whereas peppermint was regarded for medicinal qualities, thus available as a prescription alcoholic elixir. Speakeasy patrons in the 1920s were known for dropping mints into bootleg spirits to help mask the poor taste, but those days are of a bygone era as these new moonshine flavors are meant to be enjoyed.

Goodfella’s Vanilla (42-proof) starts with Signature Moonshine as a base and is infused with Madagascar vanilla beans and brown sugar, creating a sweet sip that is as smooth as a wise guy—but packs a rich punch.

Inspired by seasonal flavors, the limited-edition Peppermint Moonshine (100-proof) will cure anyone’s winter blues. An infusion of peppermint and Signature Moonshine, this flavorful refreshment is a treat for spirit enthusiasts seeking a way to stay warm this season. Sweet and flavorful on its own, the limited-edition ‘shine is also the perfect liquor for boozy hot chocolates and other winter inspired cocktails.

“Just in time for the holidays, the Museum is delighted to introduce these two new moonshine flavors,” said Ashley Miller, vice president of marketing, communications and sales for The Mob Museum. “Destined to be crowd favorites, they are both ideal for stocking stuffers as well as the perfect ingredient for festive cocktails, and we can’t wait for our guests to enjoy these new varieties.”

Each flavor of moonshine is available in 750mL and 50mL sizes starting at $6.95. For those interested in bringing home a selection of moonshines, the Museum offers a Moonshine 3-pack with three 50mL, airline-friendly, mason jars of ‘shine. With the Signature Moonshine, buyers can customize their 3-pack with two additional varieties of their choosing. The Museum has also created two limited-edition Merry Moonshine holiday wreaths – one with a single 750 mL bottle and the other with three 50mL jars of either the holiday or classic moonshine varieties. Guests can browse the Museum’s selection of moonshine in person and online. For guests purchasing moonshine online, those orders must be picked up in person at The Underground inside the Museum and be 21 years or older.

ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history exhibition featuring a speakeasy, distillery and private VIP room in the basement of The Mob Museum, the National Museum of Organized Crime and Law Enforcement. Artifacts from the 1920s and 1930s tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits but also had a profound, lasting impact on society, specifically making way for modern cocktail culture. A seasonal cocktail menu gives guests the opportunity to try contemporary takes on classic Prohibition-era cocktails. The menu and atmosphere have landed the speakeasy on several “best cocktail bars in Las Vegas” lists. Distillery tours allow participants to learn about Prohibition and its impact on a variety of spirits and drinking habits while tasting a few of the Museum’s moonshines. The distilling program has received various accolades, including Best Moonshine at the 2020 International Whiskey Competition. Complimentary entrance to The Underground is granted at the secret side door to visitors who know the password, which is published daily on Instagram Stories @MobMuseum_Underground.

SOCIAL MEDIA LINKS:
www.Facebook.com/TheUndergroundAtTheMobMuseum
www.Instagram.com/mobmuseum_underground

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)3 non-profit organization, provides a world-class journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Numerous interactive exhibits include a Crime Lab, Firearm Training Simulator and Organized Crime Today exhibit. The Museum is also home to The Underground, a Prohibition history exhibition featuring a speakeasy and distillery. The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums;” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History” and  “Best Museum” by its 2021 Readers’ Choice Awards; one of National Geographic’s “Top 10 Things to Do in Las Vegas;” USA Today’s “Best Museum in Nevada,” 10Best Readers’ Choice travel awards for “Best Las Vegas Attraction” in 2021, “Top Five Best History Museums in the United States” in 2021 and one of its “12 Can’t Miss U.S. Museum Exhibits;” named “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by FOX News. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse and is accredited by the American Alliance of Museums. The Museum is open daily; visit the website for admission rates and operating hours. For more information, call (702) 229-2734, visit themobmuseum.org, or download the Museum’s free mobile app.

SOCIAL MEDIA LINKS:
www.Facebook.com/themobmuseum
www.Twitter.com/themobmuseum 
www.Instagram.com/themobmuseum

MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com , erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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