FOR IMMEDIATE RELEASE
CIRCA RESORT & CASINO COMPLETES INSTALLATION OF
FIRST EXTERIOR SIGN
Fabricated by YESCO, “CIRCA” Sign for Downtown Las Vegas Casino-Resort
Measures Three Stories High, 68 Feet Wide
For a photos, b-roll and sizzle reel, click here
Image of Circa sign installed today in downtown, Las Vegas
(Photo Courtesy of Circa)
LAS VEGAS (July 23) – This morning, Circa Resort & Casino – Downtown Las Vegas’ first ground-up casino-resort in 40 years – completed the installation of its first exterior sign. Manufactured by YESCO, the “CIRCA” neon sign spans 68 vertical feet and the first “C” measures to 34 feet high. Circa will officially open on the iconic Fremont Street Experience Oct. 28.
“This is a truly momentous day for this project,” says Derek Stevens, chief executive officer, Circa. “The sign raising is not only a big step for Circa, but a symbol of moving forward for Las Vegas. All things considered in 2020, it is great to have days like this that bring hope and excitement for the future. We are less than 100 days away from Circa’s opening and to see its name in this size and scale is incredible.”
Weighing nearly six tons and three stories high, the sign’s letters will illuminate with more than 3,000 fully programmable red-green-blue (RGB) light-emitting diode (LED) lights, which will be connected to the resort’s lighting-control system. It took YESCO approximately four weeks to fabricate the sign, with the installation taking place over a three-day period.
Circa will be the only 21+ casino resort in Las Vegas and will span 1.25-million square feet. The innovative property will celebrate the timeless spirit of the city while leading the charge for a bold new era with game-changing guest offerings. Amenity highlights will include 777 stunning rooms and suites, the world’s largest sportsbook, a pool amphitheater that will operate 365-days a year, an eclectic collection of original restaurant concepts, two-story casino and much more.
ABOUT CIRCA RESORT & CASINO
Opening October 28, 2020, Circa Resort & Casino will deliver an all-new integrated resort concept to the heart of Downtown Las Vegas at the historic 18 Fremont Street site. The only 21+ resort in the city, Circa will combine the best of Las Vegas service in a modern, state-of-the-art setting. The 1.25-million-square-foot resort and casino will have the world’s largest sportsbook, innovative entertainment and gaming, and unparalleled personalized offerings inspired by old-school Las Vegas hospitality. Circa will present eclectic dining options including premium steaks and seafood at Barry’s Downtown Prime from Chef Barry S. Dakake, Pan-Asian fare at 8 East from Chef Dan Coughlin, classic delicatessen cuisine at Saginaw’s Delicatessen from restaurateur Paul Saginaw, authentic Carolina barbecue at Project BBQ, and all-star menus at Victory Burger & Wings Co. from the founding family of American Coney Island. The resort also will showcase a dynamic year-round pool amphitheater, Stadium Swim, that will boast a 14-million-megapixel LED screen as the backdrop. Visit circalasvegas.com or follow on Facebook, Twitter and Instagram at @circalasvegas to stay up to date with more developments.
ABOUT YESCO
Celebrating its 100th anniversary, YESCO specializes in the manufacture of custom electric signs, sign maintenance, and out-of-home advertising. Additionally, the company has sign and lighting service franchises throughout North America and operates a sign financing business. Thomas Young founded the company in Ogden, Utah in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Shortly after with the advent of the neon tube YESCO grew rapidly and was soon manufacturing, installing and servicing signs in Utah, Nevada, Idaho and Wyoming. Headquartered in Salt Lake City, Utah, YESCO has locations throughout the United States and Canada. Experts at the company have designed, manufactured and installed some of the world’s most creative and iconic displays. From dazzling spectaculars on the Las Vegas Strip, to simple but elegant signage for corporate office buildings, YESCO creates award-winning displays for some of the most prestigious brands. Today, the second, third and fourth generations of the founder’s family continue the work of leading the company forward, maintaining the legacy of light that began 100 years ago. Follow on YouTube, Facebook, Instagram and Twitter. #YESCO100YEARS
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MEDIA CONTACTS:
Kara Rutkin/Kirsten Leeds
Kirvin Doak Communications for Circa Resort & Casino
krutkin@kirvindoak.com / kleeds@kirvindoak.com
Angela Ciciriello
Circa Resort & Casino
Angela.Ciciriello@thed.com
Vanesa Thill
The Vox Agency for YESCO
vanessa@thevoxagency.com
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