FOR IMMEDIATE RELEASE
YESCO OUTDOOR MEDIA EXPANDS FOOTPRINT WITH ACQUISITION OF 250 BILLBOARD FACES ACROSS NEVADA, WYOMING, MONTANA
SALT LAKE CITY (April 2025) – YESCO Outdoor Media, one of the nation’s leading providers of out-of-home advertising, announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. Dakota was represented in the transaction by Jim Matalone of Mad Dog Outdoor Consulting.
The billboard assets span the entire state of Montana, with a strong concentration along U.S. Highway 93 through Eureka, Whitefish, Kalispell, Polson, Arlee, Missoula and Florence. All acquired billboards are static, while the transit advertising inventory includes both static and digital formats.
Following the March 31 acquisition, YESCO now operates 1,392 billboard structures, 2,507 permanent faces with an additional 93 digital faces across eight states. YESCO Outdoor employs 42 people across six states and continues to serve as a trusted name in the out of home industry.
“YESCO Outdoor Media is elated to fold in Dakota Outdoor Advertising’s assets in Montana, Wyoming and Nevada,” said Nathan Young, president, YESCO Outdoor Media. “Each of these assets is strategically positioned in the state and complements our existing inventory. We are grateful for Verlon Edwards of Dakota Outdoor and are excited to continue to build on the foundation he has laid.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
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Vox Interns
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